The 26th China International Industry Fair (CIIF) will be held at the National Exhibition and Convention Center (Shanghai) from 12–16 October 2026, featuring the Metalworking and CNC Machine Tool Show (MWCS) as one of its major professional exhibitions.
As one of Asia’s influential exhibitions dedicated to laser sheet metal and metalworking, MWCS 2026 will bring together leading global companies in CNC machine tools, laser processing, sheet metal fabrication, mould manufacturing, precision machining and intelligent manufacturing. By connecting professional buyers, industry experts and industrial resources, MWCS provides a platform to explore the latest technologies and emerging trends in the metalworking industry.
One-Stop Marketing & Promotion Platform
Maximise Exhibitor Value
5 August 2026
Important Dates
Exhibit Collection Deadline: 26 August 2026
Exhibitor Badge Registration Deadline: 9 September 2026, 16:00
Booth Construction & Rental Application Deadline: 11 September 2026
Badge Application Deadline: 18 September 2026
Hotel Reservation Deadline: 20 September 2026
As preparations for the exhibition move into full swing, the MWCS 2026 Exhibitor Service System is now officially online!The organiser provides exhibitors with comprehensive support covering pre-show exposure, product promotion, buyer connections, on-site visitor engagement and marketing services, helping you reach target customers in advance and maximise your exhibition ROI.From pre-show preparation to on-site presentation, MWCS 2026 provides exhibitors with a fully digitalised service experience throughout the exhibition journey.
Through the system, exhibitors can:
✓Submit company information
✓ Manage exhibit information
✓ Participate in promotional programmes
Making exhibition preparation more efficient and convenient.
Complete your company and product information now to activate your MWCS 2026 brand promotion programme and gain an early advantage in industry exposure
From now on,exhibitors can access the Exhibitor Service System via the Exhibitor Centre on the MWCS official website to begin their exhibition preparations. Each exhibitor has an individual username and password. Please contact the organiser if you have not received your login details.
Part 01
Global Exposure Matrix
Complete your company profile and instantly gain access to MWCS’s integrated multi-channel promotion network. By completing your company and exhibit information through the MWCS Exhibitor Service System, your brand and products will gain more opportunities for exposure throughout the exhibition cycle:
Pre-show Exposure ➡️ Targeted Engagement During the Show➡️ Continuous Post-show Promotion
Official Website & Online Showroom：Company and product information will be displayed online throughout the year, allowing industry professionals worldwide to discover your company and products in advance.
Official Media Platforms：Regular promotion through the WeChat Official Account, WeChat Channels, Douyin, LinkedIn, the official website, EDM campaigns and other channels, featuring company updates, technological highlights and exhibit information.
Global Media Partnerships：Collaboration with domestic and international industry media to expand your reach and create more opportunities for industry exposure.
On-site Exhibition Promotion：Themed visitor routes, on-site visitor guides and featured recommendations help increase booth traffic and improve on-site engagement with professional visitors.
Part 02
Global / China Premiere Product Promotion Programme
Make Your Innovative Products the Focus of Industry Attention!
MWCS has always focused on technological innovation and industrial upgrading in intelligent manufacturing.In 2026, the exhibition will introduce a dedicated area for new product showcases and promotion, providing greater exposure opportunities for products with strong innovation potential.
If you are planning to launch any of the following at MWCS 2026:
✔Global premiere products
✔ China premiere products
✔ Innovative technologies and industry solutions
You are welcome to submit your product information through the Exhibitor Service System.
Eligible new products will have the opportunity to receive:
Part 03
Featured Themed Visitor Routes
——Helping Buyers Discover Your Innovative Solutions Faster
Focusing on key industry technologies and application areas, MWCS 2026 will organise a series of official themed visitor routes for professional visitors, purchasing delegations and industry representatives.
Through the themed visitor route programme, exhibitors will have the opportunity to benefit from:
Priority Recommendation on Official Themed Routes
Your booth may be included in the themed visitor routes featured in on-site visitor guides, increasing booth exposure and attracting more professional visitors.
Targeted Industry Traffic
Help target customers quickly discover your products and solutions.
Focused Showcase of Trending Technologies
Gain greater brand visibility across key areas such as intelligent manufacturing, laser processing and automation.
More High-Quality Business Networking
Create more opportunities for face-to-face business discussions and maximise the value of your participation.
Part 04
Targeted Connections with Global Buyers
From “Waiting for Customers” to “Proactive Invitations”
MWCS connects exhibitors with resources across the global intelligent manufacturing industry.
Exhibitors can submit a list of overseas customers they would like to invite. Leveraging its global buyer network, the organiser will provide target customers with visitor invitations, business matchmaking and on-site support, helping exhibitors engage directly with international buyers and create more opportunities for cooperation.
Professional Visitor Invitations
Invite target customers in advance and help them plan their exhibition visits.
Overseas Buyer Matching
Connect with buyers, engineers and industry decision-makers from markets around the world.
Pre-show Business Appointments
Improve the efficiency of on-site communication and make every business meeting more valuable.
Part 05
Marketing Support from the Organiser
——Maximise Your Exhibition ROI
MWCS is more than an exhibition platform. It provides comprehensive marketing support throughout the exhibition cycle, from pre-show promotion to post-show communication.
Exhibitors can participate in:
⭐ Exhibitor Brand Promotion Programme
⭐ New Product Promotion Campaigns
⭐ Media Interview Opportunities
⭐ Industry Content Promotion
⭐ Targeted Buyer Recommendations
…and more.
Turn your participation from a one-time product showcase into a comprehensive marketing campaign.
MWCS 2026 MWCS 2026 — Leading Exhibitors at a Glance
This year, internationally renowned brands includingTRUMPF, AMADA, Bystronic, Salvagnini, Hexagon, Murata, RAS, DURMA and AKE will join leading Chinese companies including HSG Laser, HGTECH, Yawei, Hymson Laser, Yangli Group, Penta Laser, Bystronic DNE, JATEN Laser, JFY, Raytu Laser, Oree Laser, Blue Elephant, ADH, Donghai Yuxiang, Xunlei Laser, Longxin Laser, Teke, RAYMAX, Bodor Laser, Cognex and Accurl,bringing together an impressive line-up of leading companies from China and around the world.
Focusing on fast-growing sectors including AI computing centres, energy storage, new energy vehicles, photovoltaics and wind power, MWCS 2026 will place particular emphasis on advanced solutions for AI computing server cabinets, energy storage cabinets, liquid-cooling components and new energy vehicle component manufacturing.The exhibition will cover core technologies and equipment including laser cutting, laser welding, intelligent bending, flexible manufacturing, automated loading and unloading, and digital production lines, comprehensively showcasing innovations and practical applications across the global sheet metalworking industry.
This year’s exhibition will see comprehensive upgrades in scale, technological content and application scenarios, bringing together global brands, cutting-edge manufacturing technologies and extensive industry resources. Booth reservations have now entered the final stage, with remaining spaces selling fast. We sincerely invite industry companies to seize this opportunity, secure a strong market presence, connect with global buyers, and explore new opportunities arising from the rapid development of AI computing and the new energy industry.
MWCS 2026 Booth Reservation
Deutsche Messe AG
International Sales: Ms. Imke Selle
Tel: +49 511 89-31423
Email: Imke.selle@messe.de
Group Visits / Media Cooperation
Contacts: Coral Zhang/Zack Jiang
Tel: +86 21 2055 7142 / 7156
Email: coral.zhang@hmf-china.com
zack.jiang@hmf-china.com
