September 24-28,2024 NECC(Shanghai)
Metalworking and CNC Machine Tool Show
Leading International Exhibition for Machine Tools, Sheet Metal,
Pipes & Tubes Production, Mould & Die Construction, Tools
Press Service
Press Service
Privacy Policy

Privacy Policy



Thank you for visiting our website. Hannover Milano Fairs Shanghai Ltd. (HMFS) is committed to respecting and protecting your privacy. This article explains the content, time and reason of the storage of your personal data and clarifies the processing of various data by HMFS including the data we collect when you visit our website and the use of cookies. We will definitely take great care to protect your personal privacy data. Since protecting your privacy is critical to us, we comply strictly with the mandatory regulations regarding data protection. HMFS that owns or administers the website, event, app and other service (each,a ‘Service’) is the primary controller of your personal information provided to, or collected by or for, the Service.


Whom can I contact?

If you have any further queries regarding data protection in connection with our website or the services offered there, please contact us at:

Hannover Milano Fairs Shanghai Ltd., Rm. 301, B&Q Pudong Office Tower,


393 Yinxiao Rd, Pudong, Shanghai, China 201204,


Tel.+86 21 20557000,,


Our representative in the EU is


Deutsche Messe AG (DMAG), Messegelaende, 30521 Hannover, Tel: +49 511 89-0,,


Your rights as a data subject

Every data subject has the following rights:


§  right of access (Art. 15 GDPR)


§  right to rectification of data (Art. 16 GDPR)


§  right to erasure and/or "right to be forgotten" (Art. 17 GDPR)


§  right to restriction of the processing of personal data (Art. 18 GDPR)


§  right to data portability (Art. 20 GDPR)


You may at any time object to the processing of your personal data for marketing purposes – including profiling in connection with direct marketing – without giving reasons.


Moreover, you have a general right to object (cf. Art. 21 para. 1 GDPR). In this case, reasons must be given for the objection.


To the extent data is processed on the basis of consent, such consent can be revoked at any time with future effect.


Should you wish to exercise your rights as a data subject, please refer to


Furthermore, you have the right to file a complaint with a Data Protection Authority against the data processings performed by us.


Data Retention


We retain your personal information for as long as necessary to provide the Service and fulfill the transactions you have requested, or for other essential purposes such as complying with our legal obligations, maintaining business and financial records, resolving disputes, maintaining security, detecting and preventing fraud and abuse, and enforcing our agreements.



Scope of data collection, scope of data processing, purpose of processing, transfer of data in connection with the use of services / offers of HMFS


1. Booking of exhibition space


We collect your personal information when you fill out an application form to attend an exhibition. When necessary, the information you provide (name and address, company name, contacts, exhibition and booth information) will be transferred to external service providers commissioned by HMFS to provide additional services related to the booth.


Legal basis: Art. 6 (1) b GDPR


2. Visiting exhibitions and participating in related events


To visit exhibitions or participate related events, you shall provide personal information by means including but not limited to website account settings, paper registration forms, research questionnaires, lucky draws and email requests. The personal data we collect from you includes, but is not limited to, your username, name, title, company name, your department, work position, province, mailing address, zip code, landline telephone number, mobile phone number, communication language and email address. We retain your personal data only when you voluntarily provide it. In addition, such personal data is only used when necessary and is only used, under your permission, for legitimate purposes.


You can ask us anytime in writing to delete your personal information or terminate a service.


Legal basis: Art. 6 (1) a GDPR


3. Getting free Visitor badge (by pre-registration)


Getting free Visitor badge (for trade fairs, symposiums, or other events) requires the setting up of a user account. Via this account you can also use further services. After getting your free visitor badge you can deactivate such account at any time if you want to.


As an alternative to setting up an own user account, you can use your social media account with Wechat for completion of your pre-registration. You will be forwarded to the site of the respective social media service, where you can log in with your user data. Such data will then be used for the setting up and allocation of your user account with HMFS.


After login to the user account via your existing social media account, you have the option to disconnect the link to the social media service. HMFS will not transfer any data to social networks. Nonetheless, due to the transfer of data to HMFS occasioned by you, the social network may store your registration with HMFS. In such case, the respective social network will have sole responsibility for any data processing.


Once you are registered as a visitor, you can use this platform for getting information about trade fairs and conferences, etc.. In addition, this data will be used to issue name badges for trade fair visits / conference attendances.


Legal basis: Art. 6 (1) a, Art. 6 (1) b GDPR


4. Purchase of visitor ticket on-site


In case you do not make use of pre-registration you may purchase a ticket on-site. Meanwhile you are requested to fill out visitor registration form or to provide your business card. HMFS will enter your personal data to the visitor’s database.


Legal basis: Art. 6 (1) a GDPR


5. Processing of personal data by HMFS for marketing purposes


HMFS will use your name and address for further purposes in connection with customer retention and customer reactivation. This will include the delivery by post of information regarding further interesting products and services, because HMFS wishes to draw your attention to interesting offers and establish a long-lasting customer relationship


Moreover, HMFS will use the mandatory data provided in connection with the use of its offers / services as well as voluntary information provided (see paragraphs 1 - 4 above) to personalize and constantly improve trade fair attendance for visitors and exhibitors and to provide future offers tailor-made to your interests. We process the data collected in connection with the use of our offers / services to provide you with the best possible support regarding your business development and to point out interesting options for trade fair visitors / exhibitors. The data processing allows us to provide you with personalized offers (website, email, post).


As a principle, your email address or telephone number will only be used for marketing purposes if we have obtained your consent.


Legal basis: Art. 6 (1) a GDPR.


7. Transfer of personal data to group companies and sales partners of DMAG for marketing purposes


Where trade fair exhibitors/visitors are not based in China, HMFS will transfer their postal address provided upon setting up of the customer account to the DMAG company and/or sales partner locally responsible for the support of trade fair visitors. The aim is to establish a long-lasting business relationship between DMAG and trade fair exhibitors/visitors via its subsidiaries / sales partners and to point out further interesting events of DMAG and/or its subsidiaries.


Legal basis: Art. 6 (1) f GDPR.


8. Subscription to email newsletter


We will only send you marketing communications via email if we have obtained your prior explicit consent. Notwithstanding, we may process your email address for marketing purposes as described in paragraph 5.


Legal basis: Art. 6 (1) a GDPR.


Data processing in connection with the use of online services


Hereinafter we will explain what types of data processings are carried out in connection with the access to a website or an app of HMFS


1. Processing of data upon access to our website – logfile data


When you access our website / app, some pieces of general information will automatically be collected. Like most websites, our servers will automatically record web requests that you make when you access our website. These "server logs" typically include your web page request, IP address, browser type, browser language, request date and time, and one or several cookies that accurately identify your browser. In addition, your IP address will be transferred and used for the purpose of providing the service requested by you. This information is technically required to accurately provide the contents of websites you call up and are inevitably collected when using the internet.


2. Processing of data in connection with the use of our website – your requests


If you send us a request via email or via our contact form, we will collect the data provided by you for processing and responding to such request.


3. Integration of external service providers


Linking with other services is a fundamental principle of the Internet. Therefore, we have integrated various external service providers into our website.


4. Integration of social plug-ins


To offer you means of interacting with your contacts and more easily share interesting information, our website uses the social plug-ins of various social networks. The different plug-ins can be recognised by their respective network logos.


Only if you click on a plug-in, your browser will establish a direct connection with the servers of the respective network. The network transmits the content of the plug-in directly to your browser and your browser integrates such content into the website. Since we have no influence on the amount of data collected by the networks through the plug-ins or the respective period of use, we hereby inform you according to our present knowledge.


When clicking on a plug-in, the respective network will receive the information that you have accessed the link included in our website. If you are logged into a network, such network can connect this information with your profile. If you do not want the network to collect information on your access to our website, you have to log out before calling up our site. In principle, however, it is possible that a network detects and stores your IP address, even if you are not registered with or logged into such network. Furthermore, we have no information regarding the deletion of data collected by the respective plug-in providers.


The plug-in provider will store the data collected about you as a user profile to be used for purposes of marketing, market research and the demand-oriented design of its website. In particular, this evaluation takes place (also for users not logged in) to display demand-oriented advertising and to inform other users of the social network about your activities on our website. You have the right to object to the creation of a user profile by service providers.


Our cookie guidelines


1.    General information on the use of cookies


Our website uses so-called cookies. Cookies are small text files that are placed on your device and stored on your browser. Their purpose is to make our offer more user-friendly, more efficient, and more secure. We use temporary cookies that are automatically deleted when you shut down your browser (so-called “session cookies”) as well as permanent (“persistent”) cookies.


You have the option to choose whether you want to allow the placing of cookies. You can adjust the settings of your browser accordingly. Your options are to accept all cookies, to be informed when cookies are placed, or to accept no cookies at all. If you opt for the third alternative, you may not be able to use our services to the full extent.


Regarding the use of cookies, it is important to distinguish between indispensable cookies and cookies placed for further purposes (access quantification, marketing).


2. Cookies that are indispensable for the use of our website


We use session cookies that are indispensable for the use of our website. These include cookies that enable us to recognise you when you visit our site for a single session. These session cookies help to make our site more secure, e.g. by ensuring safe operation of the shopping cart function and payment processes. The legal basis for this data processing is Art. 6 (1) sentence 1 letter f GDPR.


3. Use of cookies with your prior consent


Hereinafter, we provide you with an overview of the cookies we use if we have obtained your respective consent upon access to our website. These cookies are used for the purpose of analyzing user behavior and for marketing purposes. Respective opt-out options are included in each description.


4. Use of cookies to analyse usage behavior (tracking)


The use of tracking cookies allows us to “recognise” users when they revisit our website and to allocate usage events to an internal indicator (pseudonym). Thus, we can capture and analyse the repeated access to our website.


5. Use of cookies for marketing purposes


We use cookies for marketing purposes, e.g. to display our advertisements in accordance with the interests of our users. Moreover, cookies are used for frequency capping (i.e. to limit the frequency of advertisement displays) and ad efficiency evaluation. By tracking which websites and which products were clicked, we can collect information on usage behaviour in order to display interest-based advertising. This information will be shared with third parties. In such cases, the cookies will be placed directly by our marketing partners.


Transfer of data to companies outside the EU / EEA


As explained in this data protection notice, HMFS will in some cases transfer personal data to companies that are based in countries outside the EU / EEA, e.g. the transfer of contact data to subsidiaries and/or sales partners of Deutsche Messe AG where visitors / companies are based abroad.


Where data is transferred to controllers outside the EU / EEA, HMFS will provide for an adequate level of data protection by concluding EU model clauses, unless the recipient of the data is validly registered with the US Data Privacy Shield, the exemptions of Art. 49 GDPR apply, or the EU commission has decided that the recipient country provides for an adequate level of data protection.




HMFS reserves the right to amend the data protection clause at any time, subject to the relevant laws and regulations.